Subscribers to everything... including navigation
Today, subscriptions are no longer the exception.
They are a normal way of accessing a service, adopted in many areas of everyday life.
Streaming, music, newspapers, gyms, mobility, software... We subscribe because this model allows us to:
- to access a service without purchasing it,
- to pay regularly and legibly,
- to adapt to one's pace of life.
This logic, already well established, does not stop at digital or urban services.
It naturally extends to other activities, including navigation.
Buy, rent, or subscribe: three ways to access a boat
When considering navigation, there are three options available.
Each corresponds to a specific use—such as music, sports, or mobility.
Buy a boat
Buying remains a strong option for certain profiles.
It involves a significant investment, but also total freedom.
What is often forgotten is that a homeowner can go further : they can subscribe their boat via Liberty Pass, in order to optimize its use and reduce fixed costs, while retaining ownership.
It is a smart alternative for those who already own a boat and want to give it a new lease of life.
Rent a boat
Renting meets a specific need occasional.
People generally rent:
- during the holidays,
- to a specific destination,
- for a few days or a week.
This solution is suitable for occasional use, but quickly shows its limitations when you want to browse more often:
- little continuity,
- variable availability,
- a different experience every time you go out.
As with music: renting a CD occasionally works... but it's not what enables regular practice.
Subscribe to a boat
The subscription serves another purpose: sailing regularlywithout having to buy a ticket or rely on one-off rentals.
This is precisely the logic that we find:
- in gyms (we don't own the machines),
- in music streaming (you listen whenever you want),
- in mobility (accessing a service without owning it).
Applied to navigation, the subscription allows for a more fluid, continuous, and better integrated experience in everyday life.
Why subscriptions have become so commonplace
It is no coincidence that subscriptions have become so commonplace.
It meets very specific expectations:
- access a service without tying up capital,
- avoid peripheral management and constraints,
- retain freedom of use,
- integrate an activity into one's personal organization.
The French no longer contrast purchasing and subscribing.
They decide based on their actual usage.
The same logic applies to navigation today.
The navigation subscription, in practice
Boat subscriptions have been around for several years and are based on a simple principle: facilitating access to boating without the constraints of ownership or the limitations of renting.
With Liberty Pass, this translates to:
- regular access to a boat,
- an organization designed for the long term,
- simplified management,
- a practice more consistent with an active lifestyle.
As with any subscription, the appeal lies not only in the price, but in the overall consistency :
- we sail on a boat we know,
- we are part of a continuum,
- You don't start from scratch every time you go out.
A subscription allows you to move away from an event-based approach and adopt a more natural and regular practice.
An integrated human dimension
Where Liberty Pass clearly stands out is in its support services.
Unlike many daily subscriptions, here:
- support is provided during the initial training period,
- of Liberty Coaches are available,
- The experience is not based solely on a platform or interface.
This human presence is a real comfort, especially when it comes to organizing and enjoying sea trips with complete peace of mind.
Subscribing: a logical continuation of our habits
Today, subscriptions are part of the daily routine for French households.
Streaming, music, news, sports, food boxes, productivity apps... services are piling up, often deliberately, because they make things easier to use.
The figures confirm this phenomenon:
- A SlimPay/Elabe study shows that working French people have an average of several subscriptions, generally between 3 and 5 per person.
- According to Next INpact, digital subscriptions account for approximately €49 per month per household, solely for content and platform services.
- CB News points out that many consumers remain subscribers to certain services primarily to retain access, regardless of how often they actually use them.
This model is gaining ground because it offers concrete advantages:
- a smoothed cost over time,
- included in the monthly budget,
- often more acceptable than a large one-time purchase, which involves equipment, machinery, maintenance, or resale.
These figures reflect a simple reality:
French people have embraced subscriptions as a convenient, transparent way to access services that fits in with their lifestyle.
In this context, subscribing to navigation is not a break in behavior.
It follows the same logic as music, sports, or mobility: a service designed for use, naturally added to other subscriptions already present in the household.
Liberty Pass
Liberty Pass offers you the best alternative to ownership and charter. Subscribe to the boat of your dreams, free from the constraints of ownership, and sail where you want, when you want, from €199/month, all inclusive.
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